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BISEI Sangyo exhibited to Salon International de la Lingerie for the first time in 2020 to demonstrate Japanese unique cultural sense of "Kawaii" promoted by Hikone City in Shiga prefecture, the area of underwear production reputated as Hikone's regional industry.
Brand concept

This brand is so named as to suggest the feeling of being choked up (called "胸キュン Mune-Kyun" in Japanese) with emotions caused by something "Kawaii" which is Japanese unique expression used for indicating "cuteness" and/or by an experience of something happy. We are going to propose a girl's fashion design with its total coordination in mind and based on the concept of "design that is best for the girls to have or be made to have the feeling of being choked up with emotions".

Design concept

We would like to make development of design variations based on the concept of "Lolita fashion" which is a fashion subculture in Japanese culture of "Kawaii". The Lolita fashion is being firmly popular even overseas and besides, refers to one fashion style that is expressive of Japanese unique cultural sense so that this will be differentiated even with any foreign fashion brand or maison.
Cuconé stand at Salon International de la Lingerie Paris in 2019
Runway les défilés au Salon International de la Lingerie à Paris 2020
Our collections were very much appreciated by the buyers came from all over the world !
Collection Décore-moi
Concept : decorate deliciously your body like a strawberry cake with whipped cream
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Collection Pompons & Pissé
Concept : wearing our pleated tissue decorated with cute pompom flowers should make your day full of joy !
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Collection Rose Romantique
Concept : let yourself carried away into a romantic world with our satin tissu decorated with roses, lace and ribbons
Collection Rêve de Licorne
Concept : have a beautiful dreams in pretty gradient purple fabric decorated with small moon patterns and tricolor stars on a delicate lace

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We hope to bring 胸キュン Mune-Kyun experience and make women happy around the world with our lingery products !

Click here to download the catalogue 2021

For professional purchase deal, please contact Yuki of MILYOKU JAPAN

Email :  cucone.eu@gmail.com

Tel  +33 6 23 57 34 78 (WhatsApp)